Search is no longer one destination. A buyer might type a query into Google and scan the links, or ask ChatGPT and read a synthesised answer that names two or three sources and nothing else. Both journeys end in a decision, but only one of them gives you a click — which is why optimising for position alone is now half a strategy.
We work the whole surface: the technical foundation that determines whether you can be crawled and rendered at all, the content and entity work that establishes what you are credibly an authority on, and the structural discipline — clean answers, real schema, corroboration off your own domain — that makes a passage easy for a retrieval engine to lift and quote. Classic rankings and AI citations reward overlapping things, so the work compounds across both.
